Responsibilities

• Conceptualize, shoot, and edit engaging short-form video content (TikToks, Instagram Reels, YouTube Shorts) to build brand awareness.
• Develop creative visual strategies to showcase our textile designs, product samples, and aesthetics without relying on direct manufacturing or factory footage (e.g., design show-offs, digital mockups, and stylistic lifestyle shoots).
• Create and post casual, daily "Story" content to keep the audience engaged with the brand's day-to-day journey and design process.
• Manage the end-to-end video production workflow, ensuring all content is edited cleanly, paced well, and optimized for current social media algorithms and trends.
• Collaborate directly with the founder to align content strategy with brand goals and promotional cycles.

Requirements

• Proven experience in social media content creation and video editing (please provide a portfolio, reel, or links to active social accounts you manage).
• High proficiency with video editing software (Premiere Pro, Final Cut, CapCut, etc.) and native in-app social media tools.
• A strong eye for design, aesthetics, and visual storytelling, especially within the fashion, textile, or streetwear spaces.
• Self-motivated, resourceful, and comfortable working in an early-stage startup environment where you have the freedom to test new ideas.
• Excellent communication skills and the ability to turn a basic concept into a polished piece of content.