Social Media Content Creator & Shopify E-Commerce Specialist
New York City, NY (On-site)
Posted 3 days ago
Job Summary
Own and optimize Babesta’s social media presence across platforms, directing content creation, paid campaigns, and community engagement while coordinating Shopify-driven e-commerce activities and performance analysis.
- Lead content creation and editorial planning for social channels
- Drive paid campaigns and organic growth with data-driven optimization
- Oversee Shopify store operations and SEO-driven visibility
Job Description
Responsibilities
- Develop compelling social media content including graphics, videos, and written posts that align with brand voice and marketing goals
- Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite and Buffer
- Monitor social listening trends to gather insights on audience preferences and industry developments
- Create and optimize paid advertising campaigns on Facebook and other social media platforms to increase engagement and conversions
- Oversee Shopify store operations including product listings, inventory management, pricing strategies, and customer service interactions
- Implement SEO best practices to improve product visibility and website ranking through keyword research and content optimization
- Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure campaign effectiveness
- Design eye-catching graphics with Adobe Photoshop, Illustrator, and Adobe Creative Suite for social posts, banners, and promotional materials
- Conduct media editing including video editing for promotional videos or tutorials to enhance content appeal
- Engage in relationship management by responding promptly to customer inquiries via social channels and fostering community engagement
Requirements
- Proven experience in social media management across multiple platforms with a strong portfolio of content creation projects
- Hands-on experience with Shopify or other e-commerce platforms managing product listings, sales campaigns, and customer interactions
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for creating visual content
- Knowledge of digital marketing performance monitoring tools including Google Analytics, Facebook Ads Manager, Hootsuite, Buffer, and similar applications
- Strong understanding of SEO principles, keyword research techniques, and web analytics to enhance online visibility
- Experience in social listening tools and techniques to track brand mentions, industry trends, and customer sentiment
- Ability to craft engaging written content optimized for social media marketing campaigns
- Familiarity with video editing software for creating promotional videos or tutorials that captivate audiences
- Excellent proofreading skills ensuring all content is accurate, on-brand, and compelling
- Demonstrated ability to analyze data from various sources to refine marketing strategies effectively
Benefits
- Flexible schedule
Babesta
Babesta is the wild-child of children's lifestyle brands. The brick and mortar boutiques and website (www.babesta.com) are curated for a cool city child, who craves funky yet practical clothing and accessories sourced from independent designers from around the world, and hand picked, best of breed strollers, furniture and gear that fit the bill perfectly for the life in the city. Our services--from hold it til you need it and white glove to our tee of the month club -- seek to make life easier for the parent or gift giver. Unlike big box retailers that tend to overwhelm, we get rid of the clutter, focusing on the stylish necessities.
Salaries
Posted range
$20/hr – $25/hr
Taken straight from the job posting.
