Responsibilities

• Weekly Content Output
• Filming and editing of 10-15 short-form videos per week
• 1-2 videos weekly across 5 Metro Detroit locations
• Platform-ready formats: TikTok Instagram Reels Sponsored Meta Ads
• On Site Coverage
• Rotate through all 5 Metro Detroit stores regularly with occasional visits to Battle Creek, Kalamazoo, Corunna, and Monroe.
• Capture: Store atmospheretraffic
• Product highlights (new drops, deals, top sellers)
• Staff personalityinteractions
• Customer moments (when appropriate)
• Performance Analysis
• Share monthly insights (reach, engagement, follower growth)
• Help inform future content strategy
• Creative Expectations
• Trend-Driven Content
• Stay on top of TikTok trends, audio, and formats
• Quickly adapt trends to in-store content
• Use strong hooks, fast edits, captions, and trending sounds
• Idea Generation:
• Deliver new content ideas weeklyproactively test new formats for:
• Product showcases
• Staffcustomer interactions
• POV/day-in-the-life content
• Promotions/events/drops
• Brand Alignment:
• Content should be: Authentic (not overly polished)
• Fun, energetic, and local
• Consistent with brand voice
• Production Expectations Filing and Editing
• Batch filming across locations, turning everyday store activity into entertaining content
• Efficient capture (multiple videos per visit)
• Comfortable on camera and filming in-store with staff/customers
• Same-day or next-day turnaround
• Include captions, hooks, quick cuts, and trending audio