Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and marketing campaigns.
• Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for various social media platforms.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and respond to audience interactions.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for media editing and graphic design to enhance visual storytelling.
• Monitor digital marketing performance through analytics tools such as Google Analytics and social media analytics platforms; optimize campaigns based on data insights.
• Coordinate with public relations teams to ensure consistent branding and effective communication across all channels.
• Plan and execute paid advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Track media performance metrics and prepare detailed reports on social media marketing effectiveness.
• Engage with followers to build relationships, foster community growth, and manage online reputation proactively.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency with social listening tools and social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and video editing software for media editing tasks.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and marketing online analytics is essential.
• Excellent content writing skills with a keen eye for proofreading and branding consistency.
• Ability to analyze social media data to inform strategy adjustments and improve campaign outcomes.
• Strong relationship management skills to collaborate effectively with cross-functional teams including PR, marketing, and creative departments.
• Passionate about digital marketing trends with a proactive approach toward continuous learning in the evolving social media landscape.