Responsibilities

• Develop and produce videos for Instagram Stories, TikTok, and YouTube Shorts- including lo-fi content, IRL interviews, trend-driven moments, and voiceovers.
• Be the face of our New Venture on TikTok and other platforms, with an authentic voice
• Study and understand the brand’s identity and values, decouple your identity from the brands.
• Build and manage the content calendar across Instagram, TikTok, X, and YouTube, ensuring alignment with campaigns, launches, and brand identity.
• Lead social media experiments, including testing new formats, entering new platforms, and refining our approach based on performance.
• Source and brief photo and video content for the Instagram grid, ensuring it’s elevated, polished, and brand-right.
• Lead day-to-day management of social channels, including publishing content, community engagement, and DMs.
• Respond, repost, comment, and meme in real time- infusing the new venture’s voice into the cultural conversation.
• Track and surface great UGC that can be reshared or amplified across our channels.
• Stay plugged into online culture and trends - knowing when to jump on one, remix it, or start your own.