Responsibilities

• Moves throughout the College and attends campus activities to identify stories, interview students, employees, alumni, and community members; independently creates professional-quality short-form video, photography, simple branded graphics, and written social content.
• Creates social content hands-on via video, photography, editing, branded graphics, and copywriting
• Engages in proactive story discovery, interviewing, and campus coverage
• Manages social media platforms, publishing and community engagement
• Plans strategic content and manages editorial calendar
• Collaborates cross-campus for strategic alignment
• Monitors social media trends and adapts platforms accordingly
• Responsible for analytics, reporting and content optimization
• Content asset organization and campaign support
• Manages day-to-day publishing, monitoring, engagement, and upkeep of College social media channels

Requirements

• Associate degree in marketing communication, digital media, journalism, graphic design, or related field.
• Demonstrated proficiency in short-form video production and editing, photography, basic graphic design, social media copywriting, and application of brand standards
• Two years of related experience
• Responsiveness to changing priorities, live events, emerging trends, and time-sensitive opportunities
• Ability to use computers and mobile devices for data entry, word processing, and social media content needs
• Ability to use smartphones, cameras, microphones, stabilizers/tripods and basic lighting equipment
• Must be positive, cooperative, and supportive.

Preferred

• Bachelor’s degree in marketing, communications, digital media, journalism, graphic design, or a related field
• Experience creating content for an organization or brand; familiarity with social media management, accessibility, and analytics tools.