Responsibilities

• Develop, film, edit, and publish original short-form content for Instagram, TikTok, YouTube Shorts, and other platforms.
• Create product demonstrations, educational videos, lifestyle content, FAQs, comparisons, behind-the-scenes footage, and promotional campaigns.
• Write engaging captions, hooks, calls to action, and short-form marketing copy.
• Build and maintain an organized content calendar for both brands.
• Set up products, backgrounds, props, lighting, and basic audio for content shoots.
• Identify relevant trends and adapt them to each brand without losing authenticity.
• Occasionally appear on camera, provide voice-over content, or direct others during a shoot.
• Identify and engage influencers, musicians, producers, engineers, affiliates, and content creators.
• Help coordinate influencer gifting, affiliate campaigns, product seeding, and user-generated content.
• Track outreach and campaign deliverables, then use performance data to improve future content.

Requirements

• Experience creating social media content for a brand, business, artist, creative project, or personal platform.
• Ability to take content from concept to finished post without constant direction.
• Strong understanding of Instagram, TikTok, YouTube Shorts, and current short-form content formats.
• Strong caption writing, spelling, grammar, and communication skills.
• Experience editing short-form video using CapCut, Adobe Premiere Pro, Canva, or similar software.
• A practical understanding of lighting, framing, composition, pacing, and basic audio quality.
• Working knowledge of influencer outreach and affiliate marketing.
• A genuine understanding of music, recording culture, artists, producers, engineers, or studio environments.
• Familiarity with odor-control products, specialty storage, herbal lifestyle products, or adjacent regulated consumer markets.
• Ability to manage two brands with different audiences, priorities, and creative directions.

Benefits

• Retirement plan