Responsibilities

• Content Creation (90%) - Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook, including but not limited to shooting original videos and taking photos.
• Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trends.
• Write copy for post captions & supplement proactive engagement responsibilities of the Community Management team.
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals.
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production.
• Expected to be willing to appear on camera within produced content focused on perimenopause/menopause and light bladder leaks.
• Creative Optimization (10%) - Partner with appropriate members of social media team to implement performance insights & opportunities for content optimization.
• Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities.

Requirements

• 2+ years of experience in social media content creation.
• Experience in community management is a plus.
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.).
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact.
• Willingness to appear as on-camera talent in content around perimenopause/menopause, light bladder leaks, and body changes through life stages relevant to the Poise consumer.
• Deep understanding of social media platforms, trends, and best practices.
• Experience with social media management tools (Sprinklr preferred).
• Excellent copywriting and communication skills.
• Bachelor’s degree in marketing, communications, design, or a related field preferred.
• Bilingual in Spanish is a plus.

Preferred

• Sprinklr preferred
• Bachelor’s degree in marketing, communications, design, or a related field (preferred)
• Bilingual in Spanish is a plus.