Responsibilities

• Own day-to-day social media execution across Instagram, Facebook, TikTok and YouTube, posting on a schedule aligned with the marketing and communications calendars.
• Create a social media content calendar to be reviewed and approved by the Marketing Manager.
• Be a social media “wizard” with a finger on the pulse of trends, new platform features (Shops, affiliate tools, etc.) and UGC trends that resonate with the outdoor community, while staying on brand.
• Edit long-form video content into short, engaging clips for social media, maximizing content use across multiple platforms.
• Track performance metrics, analyze trends and optimize content for engagement and reach.
• Support visibility and engagement for local initiatives such as the Ridge Village Store and Ridge Collective A-frame.
• Engage with the social media community, responding to comments, DMs and fostering authentic connections with relevant accounts, followers, brand ambassadors and the broader outdoor community.
• Identify opportunities to highlight UGC, repost fan content and engage with relevant creators and influencers.
• Monitor sentiment, escalate issues when needed and maintain a positive brand presence online.
• Help coordinate and execute photoshoots under the direction of the Marketing Manager, handling logistics, product prep, on-site setup and styling.

Requirements

• Experience managing social media accounts for brands, preferably outdoor, lifestyle, or apparel - examples or references required.
• Video editing skills for social platforms (short-form cutdowns from long-form footage, adding text overlay etc).
• Comfortable on camera and creating authentic content.
• Knowledge of social media trends, UGC and platform features (Shops, affiliate tools, etc.)
• Highly organized with strong attention to detail.
• Experience with community management across multiple platforms.
• Ability to coordinate photoshoots and manage content production logistics.
• Proficiency in Google Workspace, Adobe Creative Suite and Canva are a plus.
• Passion for the outdoors and storytelling.
• Must live in the Eastern Sierra and be available in-person (Bishop, Mammoth, June). No relocation offered for this position.

Benefits

• Medical insurance program
• Paid time off and company holidays
• Retirement plan
• Ikon Pass