Social Media & Content Coordinator

Responsibilities

• Maintain a rolling content calendar covering all five accounts, agreed monthly with each business's lead
• Set channel priorities for each business — LinkedIn first for most B2B audiences, other platforms where they earn their place
• Monitor comments, messages and mentions, replying within one working day and escalating complaints, technical queries and anything sensitive to the right person
• Support employer-brand content, including apprenticeships and vacancies
• Write, adapt and schedule posts, carousels, short articles and video captions in the right voice for each business
• Turn technical material (case studies, white papers, product data, CPD content) into clear posts, checking facts with the relevant specialist first
• Capture and edit photos and short video on site, following each site's safety and access rules, and produce simple graphics in Canva or similar
• Build and maintain an organised asset library and a brand voice note for each business
• Produce a one-page monthly report per business covering reach, engagement, clicks, follower growth and any enquiries traced to social
• Recommend what to do more of, less of and differently, based on the numbers

Requirements

• Has managed business, organisation or brand social media accounts and can show examples
• Writes clear, accurate English and can adapt tone for different audiences
• Knows LinkedIn Pages well; has used another platform and a scheduling tool
• Has used generative AI tools (Claude, ChatGPT, Grok) for content work and can explain how the output is checked
• Shows sound judgement on accuracy, confidentiality and reputational risk
• Can read basic social analytics and turn them into specific next steps
• Takes phone photos and short video and edits them competently; simple Canva graphics
• Manages own time and deadlines across several accounts on part-time hours
• Comfortable asking engineers, directors and sales colleagues technical questions and pushing for answers
• Has the right to work in the UK and can travel to group sites in Scotland

Preferred

• Experience in B2B, manufacturing, engineering, lighting, construction or housing
• Marketing or communications qualification, or equivalent experience
• Experience with paid social, especially LinkedIn Ads
• Video editing (CapCut, Premiere or similar)
• Working knowledge of ASA/CAP rules and UK GDPR as applied to marketing
• Has built reusable AI workflows (custom GPTs, Claude Projects, Zapier/Make automations)
• Experience of creating and using Agents would be a bonus