Responsibilities

• Own social media analytics end to end: define KPIs, build and maintain reporting dashboards, and deliver regular performance readouts (weekly, monthly, and campaign-level) to marketing leadership
• Use data analysis to inform content strategy identifying what's working, why it's working, and how to replicate and scale it across platforms
• Set specific, measurable objectives for every campaign (e.g., reach, engagement rate, CTR, conversion, follower growth, ROI) and report against them
• Connect social performance to downstream business outcomes like new customer acquisition, user adoption, and revenue attribution
• Design, produce, and execute social media content that aligns with business goals and campaign strategies across Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn
• Attend in-person industry events, brand activations, and creator meetups in the Tri-State area to capture content and represent CommentSold/Pop.Store on the ground
• Understand each platform's native analytics and algorithmic behavior, and keep a pulse on the latest trends in fashion, social content, and pop culture; validating trend bets with performance data
• Work with the Growth and Marketing teams to develop and implement an ongoing, data-informed content calendar and craft campaigns across multiple platforms and products for both CommentSold and Pop.Store
• Be available for in-person content shoots, campaign launches, and on-site collaboration with creators/partners and leadership based in the Tri-State area
• Be comfortable in front of a camera and star in social media content as required

Requirements

• 3+ years of experience in social media marketing with a demonstrated analytics and performance focus; SaaS, B2B, and eCommerce experience preferred
• deep hands-on experience with social analytics and reporting tools across all platforms (e.g., Meta Business Suite/Insights, TikTok Analytics, YouTube Studio, Google Analytics/GA4, Sprout Social, Later, or similar)
• can build and maintain performance dashboards and translate raw data into clear, compelling insights for stakeholders
• understand key social and marketing metrics cold: CPM, CPC, CTR, CAC, engagement rate, conversion rate, ROAS and know which ones matter for which goals
• experience with A/B testing and experimentation frameworks for social content
• experience developing and implementing paid social campaigns, including performance monitoring, budget optimization, and ad campaign iteration based on results
• have a successful track record managing and creating social content for a tech/media company, fashion, or beauty business and can point to the measurable results you drove
• experience managing campaigns and creating content across various social platforms including Facebook, Instagram, TikTok, and YouTube
• experience ideating, creating, and editing various forms of content (e.g., video, Reels, static posts, ads) and using performance data to decide what to make more of
• have a proven understanding of the social landscape, platform best practices, and a clear grasp of consumers\' social media habits