Responsibilities

• Assist with creating, scheduling and publishing content across social media channels, including but not limited to Instagram, Facebook and TikTok.
• Capture photo and short-form video content at restaurant locations, community events, promotions and other brand activations.
• Draft captions and social copy that reflect the established voice and personality of. HopCat and Stellas Lounge.
• Maintain and organize the social content calendar, ensuring upcoming promotions, events and priorities are represented.
• Research social media trends, platform changes and emerging content formats and recommend timely opportunities for the brands.
• Organize and evaluate content submitted by restaurant teams for potential social use.
• Support influencer, partnership and promotional campaigns as assigned.
• Assist with basic social media performance tracking and reporting to help identify successful content, trends and opportunities for improvement.
• Maintain organized libraries of social content and creative assets.
• Monitor incoming social media messages, comments, mentions and other online guest feedback.

Requirements

• Degree in marketing, communications, public relations, hospitality or a related field, or equivalent relevant experience.
• Familiarity with major social media platforms, including but not limited to Instagram, Facebook and TikTok, and an understanding of how content differs across channels.
• Strong writing and communication skills with the ability to adapt messaging to different brand voices.
• Strong organization and attention to detail with the ability to manage multiple deadlines and priorities.
• Comfortable capturing photo and short-form video content in active restaurant and event environments.
• Willingness and comfort appearing in social content when appropriate.
• Good judgement and a guest-first mindset, particularly when responding to public comments or guest concerns.
• Ability to follow established brand standards, approval processes and feedback.
• Experience with Canva, CapCut and social media scheduling or management platforms is preferred.
• Restaurant, hospitality, retail, marketing or customer-service experience is a plus.

Benefits

• Eligible benefits, including PTO, and a monthly cell phone allowance, will be provided in accordance with company policy and position eligibility.