Responsibilities

• Serves as NPBs social media expert.
• Runs day-to-day management of NPB’s social media platforms, from planning through execution.
• Develops and manages a robust social content calendar, working with various stakeholders on messaging and timelines.
• Creates modern, innovative content that reflects and advances NPB’s new brand.
• Crafts and refines NPB’s distinct brand tone across social channels.
• Executes daily community management across all platforms, identifying strategic opportunities for NPB engagement that increases brand reach and relevance.
• Identifies trends and on-brand ways to engage.
• Monitors how social media influences earned media news cycles.
• Leads social influencer management and engagement, in close collaboration with Consumer Marketing plans.
• Leads social media plan for NPB events.

Requirements

• BS/BA or equivalent, preferably in marketing, communications, or journalism.
• 3+ years of incremental social media responsibilities as core role, preferably with consumer-facing brands and/or in the food & beverage industry.
• Strong understanding of evolving social media, influencer, AI, earned and owned media, emerging digital platforms, and evolving landscapes.
• Fluency in social media apps and editing tools.
• Understanding of legal requirements around content creation, from music licensing to influencer contract restrictions.
• Excellent writing skills, with ability to create creative, concise and grammatically correct content.
• Fluency in Microsoft Office suite (Teams, Outlook, Word, PowerPoint, Excel, etc.), database software, and other digital platforms.
• Excellent organizational skills to support projects and colleagues in a fast-paced environment, with great attention to detail and proven follow-through.
• Takes initiative and meets deadlines with thoughtful, on-target deliverables.
• Self-starter with the talent, motivation, and attention to detail to work with a wide range of projects and initiatives.