Social Media/ Business Summer Intern for Viral Sock Brand

San Diego, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 1 month ago

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Job Summary

Own social content creation and ecommerce execution for a viral sock brand, balancing creative content with hands-on Shopify-based operations and analytics.

  • Social content & community: create engaging Instagram/TikTok content, go live, post stories, and brainstorm viral video ideas.
  • Ecommerce operations & analytics: manage order fulfillment on Shopify, track ROAS and orders, and update product content on the site.
  • Outreach & partnerships: scout influencers, PR research, campus org engagement, and platform-specific ads and promotions.

Job Description

Responsibilities

  • Manage social media– Use your creativity to make engaging Instagram content and TikTok videos– many of ours have gone viral! (155 million views). Our Instagram has 74k followers and our TikTok has 37.4k followers
  • Pack and fulfill orders off of the Shopify and Amazon platforms (Packing orders will be a main task you will do everyday that you come into the office)
  • Track metrics and analytics
  • Understand all aspects of E-Commerce, using the website platform, Shopify
  • Track business analytics: ad spend, ROAS (return on ad spend), orders placed, customer demographics, order return rate, etc.
  • Brainstorming ideas for engaging TikTok videos to replicate and recreate with our own twist
  • Going Live on TikTok and Instagram; engaging with our followers
  • Create Instagram Stories
  • Posting on Pinterest and YouTube Shorts
  • Taking professional photos and videos of products
  • Editing images on Canva.com
  • Project Management
  • Create ads for Pinterest, Meta and TikTok
  • Working on the website– updating photos, text, prices
  • Conduct market research for the business
  • Search for influencers who would associate with our brand, gather information about their demographics and social presence, and then contact them via DM and email
  • Working with college organizations such as sororities and clubs on campus to bring awareness to the brand
  • Schedule and manually post platform-specific content
  • PR outreach and research
  • Marketing on Reddit, Research business pitch competitions to apply for and compete for prize money and Customer service– Learn how to best interact with customers online

Requirements

  • Must be located in San Diego
  • Interns will come in 2x a week, 10-12 hours a week
  • Majors or students with experience in Business, Marketing, Entrepreneurship, Photography/videography, or Graphic design

Preferred

  • Experience in Business, Marketing, Entrepreneurship, Photography/videography, or Graphic design

Benefits

  • Collaborative environment with 2-4 other student interns
  • Hands-on learning across business, marketing, social media and order fulfillment
Shezza logo

Shezza

Less pain, more comfort. Shezza is a brand new, innovative sock brand. Our socks have a plush, foam patch sewn into the back of the heel of each sock. Our heel cushion creates a pillow-soft barrier between your achilles heel and your new or hard-to break-in shoes. We are a brand new, student and female founded startup. Our team is actively looking for interns and motivated individuals who want to help the business grow. We love to meet new people, so don't hesitate to reach out!

Founded in 2018
San Diego, California, USA
9 employees (7 in marketing)

Traffic Signals

Monthly Visitors
11.2K
Traffic Source Mix
Search
28.8%
Direct
44.4%
Referral
5.3%
Social
19.8%
Paid
1.5%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
7 (78% of company)