Responsibilities

• Independently ideate, produce, and publish short-form video and static content across Instagram (Reels, Stories, carousels, feed) and TikTok.
• Operate at newsroom speed: identify culturally relevant moments, make format and timing decisions independently, and ship content within 24–48 hour trend windows.
• Write platform-optimized captions, hooks, and CTAs tailored to each format and audience.
• Collaborate with market-based colleagues to ensure visual and tonal consistency across all content.
• Track performance via native analytics and internal dashboards; use data to iterate on content strategy without being prompted.
• Ingest feedback quickly and apply it forward.
• Maintain and evolve Yelp's social voice to feel native, current, and consistent across platforms.
• Coordinate with cross-functional partners (brand, comms, community) as needed for moment-based content.
• Practice accessibility-first publishing (captions, contrast, alt text).

Requirements

• 2–3 years of professional social media experience, specifically creating content for Instagram and/or TikTok at a brand, agency, or media company.
• A portfolio demonstrating platform-native short-form video and static content — not class projects, but published content with real engagement.
• Proven ability to work independently with minimal supervision: you don't wait for briefs, you bring ideas.
• Strong instinct for what "native" looks like on each platform — you can feel the difference between overproduced and underproduced, and you consistently hit the middle.
• Fluency in cultural trends, audio trends, and platform-specific features
• Proficiency with mobile-first editing tools and basic design tools (Canva).
• Excellent copywriting instincts — hooks, captions, and CTAs that are sharp, on-brand, and platform-aware.
• Clear, proactive communication with your manager and collaborators.

Preferred

• Experience at a multi-location or marketplace brand.
• Background in food, dining, nightlife, or local culture content.
• Photography skills or light motion graphics.
• Familiarity with social analytics platforms (Sprout, Later, or similar).
• Basic SEO knowledge for social discovery.