Social Media Analyst (contract)

McLean, VA (On-site)

$25/hr – $29/hrMid Level2+ years expContract

Posted 2 days ago

Job Summary

Own day-to-day brand social channels, define and execute content aligned to priorities, and translate data-driven learnings into future optimizations.

  • Manage community engagement and protect brand reputation
  • Interpret monthly performance data to identify trends
  • Collaborate with brand and agency teams

Job Description

Responsibilities

  • Own day-to-day execution of assigned brand social channels, including maintaining and executing against editorial calendars while proactively managing timelines, accuracy, and quality
  • Define and execute social content aligned to brand and business priorities, contributing to content briefs for internal and external partners and optimizing existing creative resources
  • Create low-lift assets as needed, including platform-native copy and light design updates
  • Manage community engagement across multiple brand channels, applying sound judgment to foster positive interactions, escalate issues appropriately, and protect brand reputation
  • Independently pull and interpret monthly performance data and reporting to identify trends, insights, and opportunities
  • Translate learnings into actionable recommendations for future content and optimizations
  • Monitor platforms and social listening tools to identify emerging trends, cultural moments, and audience sentiment that can inform real-time or near-term social strategy
  • Collaborate cross-functionally with brand marketing, internal partners, and agency teams, building strong working relationships through clear communication, responsiveness, and informed recommendations
  • Balance independent work with strong teamwork, moving projects forward proactively while ensuring alignment with broader social and brand strategies

Requirements

  • 2+ years of professional experience supporting social media strategy and execution
  • 1+ years of experience in an agency or fast-paced marketing environment
  • Hands-on experience supporting or managing brand social media accounts on Facebook, Instagram, X, and Threads
  • Experience reporting on social performance and applying insights to recommendations
  • Experience with written and verbal collaboration with internal stakeholders and external agency partners
  • Willingness to travel up to 10 percent and work occasional hours outside standard business hours

Preferred

  • Experience with social media management and planning tools preferred
  • Familiarity with social publishing, listening, and analytics platforms preferred
  • Experience using lightweight design tools to adapt and optimize creative preferred
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Salaries

Posted range

$25/hr – $29/hr

Taken straight from the job posting.

See all Hilton salaries

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Recent News

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Social Media Analyst (contract)

Hilton · McLean, VA · On-site