Responsibilities

• Oversee the social marketing campaigns for all assigned titles.
• Guide the creation of break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Video’s position in the streaming marketplace, in keeping with the business and marketing strategy for the brand.
• Develop creative, inventive campaigns that inspire our customers while driving awareness and viewership.
• Contribute strong strategic thinking to ideate and develop innovative, effective, and award-winning social marketing experiences that drive customers to Amazon Prime Video.
• Raise the bar on social marketing strategies and tactics globally.
• Embrace performance data, and refine future social marketing strategies based on these insights.
• Contribute to campaign reviews and presentations, while successfully presenting social marketing concepts to senior leadership.
• Think big. Drive new ideas that lead to innovative social marketing programs/events to support launches.
• Proactively contribute to operational excellence, including policies, procedures and best practices.
• Proactively contribute to the social campaign management, producing work cost effectively and on schedule.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience managing or working within cross-functional marketing and creative teams
• Experience building and optimizing multiple, simultaneous digital and/or social marketing campaigns

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience in the entertainment industry

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers.