Responsibilities

• Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
• Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
• Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
• Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
• Partner with paid media teams to build, and scale a paid social lead-generation engine.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in product marketing, social media strategy, or digital advertising.
• Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch).

Preferred

• Deep experience managing content-calendars, balancing frequency/cadence of content, ensuring seamless-scheduling and manual execution when needed.
• Expert-level understanding of social platforms, with a deep knowledge of targeting, bidding strategies, performance measurement, and best practices.
• Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities.
• Strong written-communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content.
• Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business.