Responsibilities

• Develop social-first creative concepts across multiple brands, campaigns, and platforms.
• Write scripts, hooks, captions, headlines, social copy, video concepts, and other platform-native content.
• Partner closely with art directors and content creators to develop ideas from initial concept through execution.
• Help define and evolve brand voice across social channels, adapting tone appropriately by platform and audience.
• Create content tailored to TikTok, Instagram, YouTube Shorts, Facebook, and emerging platforms.
• Translate briefs, strategies, trends, and cultural moments into compelling social ideas and executions.
• Stay on top of internet culture, social trends, platform updates, memes, formats, and emerging behaviors.
• Identify opportunities for timely and reactive content that feels relevant to both the brand and the conversation.
• Generate multiple creative routes and ideas quickly while maintaining a high bar for craft.
• Collaborate with strategists, community managers, account teams, and other creatives to bring campaigns and always-on content to life.

Requirements

• 4+ years of copywriting experience within an agency, brand, publisher, or social-first creative environment.
• A portfolio demonstrating strong social-first thinking, conceptual ideas, copywriting, and storytelling.
• Proven experience writing across social platforms, including scripts, hooks, captions, campaign concepts, and reactive content.
• Strong conceptual thinking with the ability to turn briefs, trends, and cultural insights into creative ideas.
• An excellent understanding of tone of voice and the ability to adapt your writing style across different brands and audiences.
• Deep familiarity with TikTok, Instagram, YouTube Shorts, and the evolving social landscape.
• A strong understanding of what makes content feel native to social rather than adapted from traditional advertising.
• Excellent communication and presentation skills.
• Ability to work quickly, respond to changing priorities, and capitalize on emerging cultural moments without sacrificing quality.
• Collaborative mindset with strong organizational skills and the ability to manage multiple projects at once.