Responsibilities

• Lead Influencer & Creator Strategy
• Help shape SRG’s overall approach to influencer and creator marketing.
• Formulate influencer strategies and recommendations grounded in client objectives, audiences, and brand needs.
• Manage influencer programs from strategy through execution, working directly with creators, talent, and influencer networks.
• Develop briefs, guide content development, and oversee programs to ensure work is on-brand, platform-relevant, and strategically sound.
• Serve as a trusted expert to clients on influencer and creator opportunities, trends, and best practices.
• Lead Organic Social & Content Strategy
• Develop organic social strategies, channel recommendations, content pillars, and editorial approaches for clients.
• Translate brand and business objectives into social-first content strategies and recommendations.
• Partner closely with Creative and Account teams to develop engaging, platform-native content.

Requirements

• 4+ years of social media experience, with expertise in influencer marketing and content strategy.
• Strong understanding of major social platforms, content formats, creator ecosystems, and social trends.
• Experience developing and managing influencer and creator programs.
• Ability to develop clear, compelling organic social and content strategies.
• Strong understanding of paid social and how media can amplify content and creator strategies.
• Strategic thinker with a creative mindset and strong instincts for what makes content resonate.
• Excellent written, verbal, presentation, and client communication skills.
• Collaborative, proactive, organized, and comfortable working across disciplines and multiple client engagements.

Preferred

• Food and beverage industry experience is a plus.