Responsibilities

• Concept, shoot, and edit short-form video content optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts
• Craft compelling, retention-first storytelling that keeps viewers watching to the last second
• Translate brand and product narratives into engaging, platform-native content
• Stay on top of trends, formats, and cultural moments—and move fast to capitalize on them
• Collaborate with marketing team to bring ideas to life
• Iterate quickly based on performance data and audience behavior

Requirements

• A true student of vertical content and what makes it work
• Proven ability to create high-retention short-form videos
• Strong shooting and editing skills (you can do both, and do them well)
• Deep understanding of pacing, hooks, and storytelling in under 60 seconds
• Experience creating content for brands, products, or campaigns
• A sharp eye for detail and instinct for what feels native vs. forced
• Proficient in Adobe Premier Pro, Final Cut Pro, or similar

Preferred

• You’ve built or contributed to a high-performing social channel
• You’re comfortable being scrappy and moving fast in a test-and-learn environment
• You’re what we’d call a “shorts GOAT”

Benefits

• American Baitworks provides a competitive benefits program featuring health, dental, vision, and life insurance, along with a range of supplemental plans through Colonial Life. We also offer paid vacation, sick and holiday leave, and a 401(k) plan with company matching contributions.