Social Content Creator Specialist

Irvine, CA (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own the full content creation process for social video campaigns across short-form formats, turning tech topics into engaging content while optimizing performance.

  • Lead ideation, scripting, filming, editing, and publishing for Instagram Reels, TikTok, and YouTube Shorts.
  • Translate technical topics into social-first content and analyze metrics to improve future work.

Job Description

Responsibilities

  • Create 2–3 short-form videos per week across Instagram Reels, TikTok, and YouTube Shorts.
  • Own the full content process: ideation, scripting, filming, editing, and publishing.
  • Stay on top of trends, memes, viral sounds, and creator formas and translate them into brand-relevant content.
  • Turn technical topics (WIFI, smart home, gaming, networking) into simple, engaging, social-first content.
  • Capture real-time content at events, product launches, trade shows, and office moments.
  • Collaborate cross-functionally to bring campaigns and product stories to life in social-native ways.
  • Support livestreams, creator partnerships, and special projects as needed.
  • Analyze performance metrics (views, watch time, engagement, shares) and apply insights to improve future content.
  • Experiment continuously with new formats, hooks, and storytelling styles.
  • Create longer-form (3-5minute) explainer videos for product and retail use.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, Economics, or a related field.
  • 2-4 years of experience in content creation, social media, short-form video, digital marketing, or creator-led content.
  • Proven ability to create engaging content for Instagram Reels, TikTok, and/or YouTube Shorts.
  • Deep understanding of platform trends, pacing, storytelling, and audience behavior.
  • Strong video production skills (shooting and editing).
  • Comfortable and natural on camera.
  • Experience using tools like Adobe Creative Suite, CapCut, or Final Cut Pro.
  • Strong awareness of internet culture, creator trends, and virial content formats.
  • Ability to work in a fast-paced, collaborative environment.
  • Passion or curiosity for consumer tech, gaming, smart home, or connected devices.

Benefits

  • Free snacks and drinks
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events
TP-Link Systems Inc. logo

TP-Link Systems Inc.

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. For career-related inquiries, please contact hr.usa@tp-link.com.

Founded in 1996
Irvine, California, USA
317 employees (29 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all TP-Link Systems Inc. salaries

Traffic Signals

Monthly Visitors
11.5M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
67.3%
Direct
27.7%
Referral
4%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~320

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Social Content Creator Specialist

TP-Link Systems Inc. · Irvine, CA · On-site