Social Commerce Content Specialist

Nottingham, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 13 days ago

Job Summary

Own the social and marketing plan for Boots TikTok Shop, align creators and affiliates, and drive KPI-driven social commerce initiatives across cross-functional teams.

Own the social and marketing plan for TikTok Shop.
Build content calendars and creator toolkits.
Track KPIs and optimize based on insights.

Job Description

Responsibilities

As a Social Commerce Specialist for TikTok Shop, you will play a pivotal role in driving Boots' social commerce strategy.
You will connect social content, creators, and affiliates to enhance our presence on TikTok, ensuring that our marketing efforts translate into commercial success.
This role is ideal for someone who is passionate about TikTok and understands the nuances of social commerce.
Own the social and marketing plan supporting TikTok Shop, collaborating with various teams.
Build a comprehensive TikTok Shop content calendar aligned with key brand and trading moments.
Ensure TikTok Shop activities are native to the platform and integrated with Boots' overall social strategy.
Develop creator guidelines and toolkits to empower affiliates and creators.
Identify and fill gaps in affiliate content to enhance quality and variety.
Review content performance and use insights to refine future strategies.
Collaborate with Paid Social and Performance Media teams to amplify high-performing content.

Requirements

Experience in social media, influencer marketing, affiliate marketing, or social commerce.
Strong understanding of TikTok and what makes content successful on the platform.
Excellent organisation and project management skills.
Strong communication and briefing skills.
A proactive, curious mindset with a test-and-learn approach.
It would be great if you also have Understanding of TikTok Shop and creator affiliate models.
Passion for creators, culture, and trends in the social landscape.
Experience using performance data to optimise content or campaigns.

Benefits

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
Find out more at http://boots.jobs/rewards . Exclusions may apply; eligible roles only.

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