Responsibilities

• As a Social Commerce Specialist for TikTok Shop, you will play a pivotal role in driving Boots' social commerce strategy.
• You will connect social content, creators, and affiliates to enhance our presence on TikTok, ensuring that our marketing efforts translate into commercial success.
• This role is ideal for someone who is passionate about TikTok and understands the nuances of social commerce.
• Own the social and marketing plan supporting TikTok Shop, collaborating with various teams.
• Build a comprehensive TikTok Shop content calendar aligned with key brand and trading moments.
• Ensure TikTok Shop activities are native to the platform and integrated with Boots' overall social strategy.
• Develop creator guidelines and toolkits to empower affiliates and creators.
• Identify and fill gaps in affiliate content to enhance quality and variety.
• Review content performance and use insights to refine future strategies.
• Collaborate with Paid Social and Performance Media teams to amplify high-performing content.

Requirements

• Experience in social media, influencer marketing, affiliate marketing, or social commerce.
• Strong understanding of TikTok and what makes content successful on the platform.
• Excellent organisation and project management skills.
• Strong communication and briefing skills.
• A proactive, curious mindset with a test-and-learn approach.
• It would be great if you also have Understanding of TikTok Shop and creator affiliate models.
• Passion for creators, culture, and trends in the social landscape.
• Experience using performance data to optimise content or campaigns.

Benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday.
• Find out more at http://boots.jobs/rewards . Exclusions may apply; eligible roles only.