Drive social commerce growth through TikTok Shop/UGC campaigns and creator engagement as an internship for a fast-growing San Diego company.

• Campaign Execution & Optimization: Help set up, track, and optimize TikTok Shop and UGC campaigns, ensuring smooth execution and alignment with brand goals.
• Support Social Commerce Initiatives: Assist in managing TikTok Shop Affiliate accounts, tracking affiliate performance, and executing social commerce campaigns to drive sales and engagement.
• Affiliate & Creator Research: Assist in identifying new TikTok affiliates, content creators, and brand partners to expand our social commerce and UGC initiatives.
• Community Engagement & Growth: Monitor and engage with creator communities, responding to inquiries, fostering relationships, and encouraging authentic brand advocacy through content.
• Performance Analysis & Insights: Regularly monitor UGC and social commerce performance metrics, extracting insights to optimize future campaigns and improve engagement.
• Trend Awareness & Innovation: Stay on top of social commerce trends, TikTok algorithm updates, and emerging creator strategies to inform campaign recommendations.
• Collaborative Team Contribution: Participate in brainstorming sessions, creator strategy discussions, and project coordination to help shape successful campaigns.
• Independent & Proactive Workflow: Take ownership of assigned tasks, managing projects efficiently while meeting deadlines and exceeding expectations.