Responsibilities

• Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise.
• Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
• OR May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
• Develops the visual conceptualization and creative development of integrated marketing, advertising, digital, social, experiential, and brand initiatives across multiple platforms and media channels.
• Develops visual storytelling approaches, campaign concepts, and creative frameworks that align with brand strategy, audience insights, and business objectives while ensuring cohesive and impactful visual experiences.
• Collaborates with copywriting, design, production, strategy, technology, and client teams to guide the execution of high-quality creative solutions that strengthen brand expression, audience engagement, and overall campaign effectiveness.