Responsibilities

• Analyse data from social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube), paid media campaigns (Google Ads, Meta, programmatic), partnerships, and digital marketing channels to identify trends and optimization opportunities.
• Build dashboards, reports, and visualizations that communicate key metrics (ROI, ROAS, conversion rates, CAC) and campaign performance.
• Translate complex datasets into clear, actionable insights tailored to diverse audiences—from executives to external clients and commercial partners.
• Work with limited performance metrics to guide our head of social and account managers and clients on understanding campaign performance.
• Collaborate with account, marketing, and partnership teams to understand objectives and provide data-driven recommendations.
• Prepare findings and strategic recommendations to clients and partners, demonstrating both technical expertise and business acumen.