Site Merchandising Brand Manager, Ralph Lauren

New York City, NY (On-site)

$81K/yr – $135K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Lead merchandising efforts across navigation, search, and content to drive an optimized omni-channel experience, backed by data-driven analysis and cross-functional collaboration.

  • Own merchandising strategy and site experience improvements
  • Drive actionable insights from customer interactions and data
  • Collaborate with Buying/Planning and marketing teams to maximize opportunities

Job Description

Responsibilities

  • Lead a team in executing merchandising strategies for navigation, on-site search, assortment layout, site content, and enhancements; ensuring an omni-channel approach
  • Measure, analyze, and report how customers interact with the site across devices to drive strategic, actionable recommendations for team to execute
  • Leverage all available resources and data to improve the overall customer experience to meet and exceed top-line, margin and conversion plans across all devices
  • Collaborate with Buying and Planning teams to optimize opportunities for your family of business
  • Continuously improve category navigation structure through analysis of key business drivers
  • Responsible for on-site campaign planning, briefing, and implementing for marketing assets
  • Collaborate with other Site Merchandise Managers to develop cross-site strategies and ensure consistent customer experience throughout the site
  • Support digital marketing execution by implementing Search Engine Optimization (SEO) recommendations and assisting Search and Affiliate teams with linking support

Requirements

  • Bachelor's Degree from a 4-year college or university
  • 5+ years direct experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically
  • Strong interpersonal skills with proven ability to communicate and share information with diverse groups of customers and peers.
  • Resourceful and able to adapt quickly to changing priorities
  • Resourceful self-starter, works well independently as well as part of a team, and able to adapt quickly to changing priorities
  • Ability to work a flexible schedule with retail hours, including day, evening, weekends, and/or holidays
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Salaries

Posted range

$81K/yr – $135K/yr

Taken straight from the job posting.

See all Macy's salaries

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
14

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Recent News

Macy's logo

Site Merchandising Brand Manager, Ralph Lauren

Macy's · New York City, NY · On-site