Responsibilities

• Develop and execute SEO strategies aligned with each client's business objectives, audience, industry, and competitive landscape
• Define SEO goals, priorities, requirements, tasks, timelines, and resources for a portfolio of agency clients
• Conduct keyword, topic, audience, competitor, and search-intent research
• Perform technical, on-page, content, local, and off-site SEO audits
• Identify opportunities to improve organic visibility, website traffic, engagement, conversions, and search presence
• Optimize website pages, landing pages, blog posts, digital press releases, metadata, internal linking, and other digital content
• Develop content recommendations, briefs, and priorities based on search demand, client goals, and competitive research
• Collaborate with writers, designers, developers, account managers, and other digital specialists to implement SEO recommendations
• Monitor website performance and search visibility using analytics, search performance, ranking, and reporting platforms
• Prepare recurring reports that clearly explain performance, trends, insights, completed work, and recommended next steps

Requirements

• Two or more years of professional SEO, organic search, digital content, or closely related experience preferred
• Working knowledge of on-page, technical, content, local, and off-site SEO principles
• Experience conducting keyword research, SEO audits, competitive research, and content optimization
• Experience using website analytics and search performance platforms, such as Google Analytics and Google Search Console
• Ability to work across different websites, content management systems, and digital platforms
• Strong writing, editing, proofreading, and research skills
• Ability to interpret data, identify meaningful trends, and translate findings into practical recommendations
• Strong organizational, project-management, and problem-solving skills
• Excellent attention to detail and the ability to manage competing priorities
• Clear, professional communication and collaboration skills

Preferred

• A degree in marketing, communications, English, business, or a related field is helpful but not required when supported by relevant experience
• Experience in an advertising agency or with multiple simultaneous client accounts is a plus
• Experience with local SEO, structured data, website platforms, SEO tools, or content strategy is a plus
• Curiosity about emerging search technologies, AI-driven discovery, and changes in user search behavior