SEO Specialist

London, UK (Hybrid)

£42K/yr – £48K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own SEO and GEO visibility across 28 destinations and five brand sites, turning scale keyword research into prioritised plans, while keeping on-page standards and AI-ready content at the core.

  • Growth Infrastructure: Scale keyword research and prioritisation across a large portfolio.
  • On-page Content Engine: Drive on-page optimisation, partner with content to be search- and AI-ready, and maintain the SEO standards.
  • GEO & AI Visibility: Grow AI search visibility and track citations and AI-driven traffic with clear reporting.

Job Description

Own SEO and GEO visibility across 28 destinations and five brand sites, turning scale keyword research into prioritised plans, while keeping on-page standards and AI-ready content at the core.

  • Growth Infrastructure: Scale keyword research and prioritisation across a large portfolio.
  • On-page Content Engine: Drive on-page optimisation, partner with content to be search- and AI-ready, and maintain the SEO standards.
  • GEO & AI Visibility: Grow AI search visibility and track citations and AI-driven traffic with clear reporting.
Go City® logo

Go City®

For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go City multi-attraction passes deliver.In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets.

Founded in 2018
GBR
209 employees (33 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$201.4K
Traffic Source Mix
Search
43.5%
Direct
25%
Referral
4.9%
Social
1.4%
Paid
4%

Headcount Trend

Current headcount: ~209

Marketing Team

Marketing Team Size
25 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News