SEO Manager FTC

Responsibilities

• Working closely with key stakeholders to ensure we are always producing high quality SEO, AEO and AI friendly content in an effective and strategic manner
• Effectively construct and communicate the workstreams within the channel to the wider Wickes team
• Managing the prioritisation of the SEO agency workload, ensuring we are maximising our output in line with achieving the Digital team objectives
• Influential with decision making across the whole digital team to ensure SEO/AEO/AI remains at the forefront within the Digital strategy
• Ensuring our website is technically sound through maintaining general technical health checks alongside our agency and development teams
• Building & maintaining a close relationship with our Local SEO agency, ensuring we are maximising our local visibility in the SERP and identifying other potential opportunities to assist in driving improvements in the channel
• Constantly checking search terms, rankings and analytics to monitor performance of the Wickes website and make recommendations for improvement
• Working with the Paid Search team to create a harmonious environment for both SEO & PPC to deliver a successful search strategy
• Keeping up to date with SEO best practice/impact of Google algorithm updates alongside Summit
• Working closely with our agency and Digital & Trading Analytics team to create robust reporting & channel opportunity/development plans through the utilisation of the Google stack (predominantly Google Analytics, Google Search Console and Searchable)

Requirements

• Around 4+ years experience of developing SEO strategies to maximise SERP visibility and rank opportunity through transactional and non transactional content optimisation
• Agency management experience and excellent stakeholder management, with the ability to build relationships
• Proven experience of working as an SEO manager with a detailed understanding of SEO
• Experience of working with Google web analytics tools (Google Analytics and Google Search Console)
• A self starter that can work under tight deadlines
• Excellent written communication and copywriting skills
• Strong project management and organisational skills

Benefits

• Private Medical and Life Assurance
• Enhanced contributory pension scheme
• Colleague discount
• Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
• Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.