SEO Manager

London, UK (On-site)

£45K/yr – £50K/yrMid Level5+ years expFull time

Posted 22 hrs ago

Job Summary

Own and drive Bamford Collection's organic search growth by building and executing a full SEO program across PLPs, PDPs, journals and blogs, while collaborating with content, design and product teams.

Job Description

Responsibilities

Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Execute link-building activities to ensure quality backlinks from reputable sources.
Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement.
Work closely with internal teams—content, design, and product—to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.

Requirements

5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
Strong technical SEO knowledge, with experience in Magento preferred.
Proven ability to work cross-functionally and collaborate with colleagues across different functions.
Strong project management skills and keen attention to detail.
Data-driven mindset with a strong understanding of SEO analytics and reporting.
Creative thinking and problem-solving skills to drive organic growth.
Excellent written and verbal communication skills.
Experience managing senior stakeholders and presenting insights effectively.
Ability to multitask and thrive in a fast-paced, dynamic environment.

Preferred

PERKS AND BENEFITS

Benefits

Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
Local gym discounts
Padel Discount
Electric Car Scheme (subject to criteria)
Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
Private Medical: We offer subsidised private medical insurance through Bupa.
Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.

Bamford Collection

Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too. The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism. We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.We are more than a group of businesses striving to make a difference, we are a way of life.Daylesford Organic - The seed that grew into Daylesford was sown over forty years ago when Carole Bamford recognised the importance and benefits of organic farming. What began as a simple passion for real food and a desire to feed our children better has grown into Daylesford as we know it today, one of the most sustainable farms and food retailers in the UK. A year after opening, Daylesford began making and sourcing household goods and homewares, a range that now encompasses a dedicated garden space and plant nursery. Daylesford’s flagship farm shop in the Cotswolds is complemented by 4 farms shops and cafes in central London, and a growing ecommerce platform.Bamford – From its foundations offering sustainable body care, skincare, clothing and home, Bamford has grown into a wellbeing brand offering beautiful, effective, and ethical products in stores and across its range of spas. Daylesford Stays - Our hospitality division encompasses a collection of traditional Cotswold-stone cottages and modern British Inns; existing pubs The Wild Rabbit at Kingham, The Fox at Oddington, The Bell at Charlbury and The Three Horsehoes at Ashtall.

548 employees (66 in marketing)