Senior WATCHMAN Marketing Business Analyst

Maple Grove, MN (Hybrid)

$102K/yr – $194K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Lead franchise analytics and forecasting to shape strategy, growth plans, and evidence-based decisions.

  • Own forecasting, scenario planning, and ROI analyses to support operating planning
  • Synthesize market data into executive-ready recommendations
  • Lead analytics workstreams for strategic initiatives and product launches

Job Description

Responsibilities

  • Lead analysis that informs franchise strategy, growth planning, customer segmentation, targeting, and field execution priorities.
  • Synthesize market data into executive-ready recommendations and actionable business decisions.
  • Build and enhance dashboards, reporting tools, and KPI frameworks to identify performance gaps, root causes, and growth opportunities.
  • Lead forecasting, scenario planning, financial modeling, business case development, and ROI analyses to support annual operating planning and investment decisions.
  • Lead analytics workstreams for strategic initiatives, product launches, and key business priorities.
  • Partner across marketing, sales operations, clinical, health economics, finance, and field leadership to address business questions and influence decision-making.
  • Present insights and recommendations to senior stakeholders in a concise, compelling, and action-oriented manner.
  • Improve commercial data platforms, reporting consistency, and analytics processes to increase efficiency, scalability, and decision quality.
  • Prioritize and execute ad hoc analytical requests while balancing speed, rigor, and business impact.

Requirements

  • Bachelor’s degree in Business, Economics, Mathematics, Statistics, Finance, Marketing Analytics, Data Analytics, or related field.
  • 5+ years of experience in an analytical role within marketing, sales operations, finance, commercial strategy, business analytics, or a similar function.
  • Demonstrated ability to translate complex datasets into clear business recommendations and executive-ready narratives.
  • Advanced Excel and PowerPoint skills, with experience using Tableau, Power BI, or other data visualization platforms.
  • Experience extracting, querying, validating, and synthesizing data from multiple sources; SQL or comparable querying experience preferred.
  • Strong business acumen, analytical curiosity, and ability to frame the next obvious question from initial findings.
  • Strong presentation, communication, and stakeholder management skills in a matrixed organization.
  • Experience with Salesforce or another CRM platform.

Preferred

  • Medical device, healthcare, life sciences, or regulated-industry experience.
  • Experience supporting commercial franchises, field teams, product launches, or therapy adoption initiatives.
  • Experience with segmentation, targeting, customer analytics, market modeling, or sales force effectiveness.
  • Comfort working with senior leaders and converting ambiguous questions into structured analyses and recommendations.
  • Ability to balance strategic thinking with hands-on execution and attention to data quality.
Storyboard logo

Storyboard

Founded in 2019, Storyboard helps trucking fleets reduce costs, improve compliance, and keep trucks moving.Storyboard’s AI workers handle the day-to-day work that typically falls on dispatch and operations teams—from idling and fuel-related tasks to HOS and other compliance requirements, as well as driver requests and updates—all in real time.Everything is delivered through a hands-free, voice-first system that works while drivers are on the road, so they stay focused and operations keep running.Instead of relying on calls, texts, and after-the-fact reports, fleets use Storyboard to handle work as it happens—reducing fuel waste, improving compliance, and taking pressure off their teams.We’re proud to be backed by CRV, Operator Partners, and the Slack Fund—investors who believe in our approach to helping fleets operate more efficiently without adding complexity.

Founded in 2019
Santa Monica, California, USA
20 employees (6 in marketing)

Salaries

Posted range

$102K/yr – $194K/yr

Taken straight from the job posting.

See all Storyboard salaries

Marketing Team

Marketing Team Size
2 (10% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$4.5M
Last Raise
$4.5M
Seed, 6 years ago

Funding History

  • Dec 2020
    Seed • $4.5M

Traffic Signals

Monthly Visitors
4.3K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
15.2%
Direct
67.3%
Referral
5.1%
Social
11.2%
Paid
1.1%

Headcount Trend

Current headcount: ~20

Recent News

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Senior WATCHMAN Marketing Business Analyst

Storyboard · Maple Grove, MN · Hybrid