Responsibilities

• Lead multi-channel demand generation across PBM, specialty pharmacy, and digital health, with a focus on digital-first growth strategies.
• Partner with sales to drive pipeline growth, conversion, and revenue impact.
• Own and drive marketing’s contribution to revenue, pipeline, and customer acquisition.
• Implement advanced segmentation and digital targeting across key audiences.
• Optimize performance through analytics, attribution, and continuous campaign refinement.
• Lead digital sales enablement, including content, tools, and platforms that support conversion.
• Lead a unified brand and digital experience strategy reinforcing MedImpact’s leadership in PBM transparency, clinical excellence, and innovation.
• Define portfolio brand architecture balancing enterprise alignment and business unit differentiation.
• Ensure consistent brand and digital execution across all channels and customer touchpoints.
• Leverage customer, market, and digital insights to inform strategy, positioning, and innovation.

Requirements

• BA/BS Degree or equivalent; plus 15 years’ related experience; 15 years of SME in respective area(s); (or equivalent combination of education and experience); and 12 years supervisory experience; Supervisory experience may be substituted with 12 years of MedImpact experience plus an appropriate external leadership training program and internal mentorship with a seasoned leader at the Vice President level or above that must be completed within 12 months in new position.
• Experience leading CRM and marketing automation strategy to drive pipeline, customer engagement, and revenue growth.
• Strong command of marketing analytics and data visualization to inform executive decision-making and performance management.
• Deep understanding of digital marketing ecosystems, including paid media, search, and programmatic strategy.
• Experience overseeing customer data strategy, including segmentation, attribution, and data platforms (CDPs).
• Familiarity with AI and advanced analytics to enhance targeting, personalization, and marketing effectiveness.
• Oversight of enterprise marketing technology ecosystems and digital transformation initiatives.
• Proficiency in executive reporting and presentations, including advanced use of Excel and PowerPoint.

Preferred

• Advanced degrees in Business, Marketing, Healthcare Administration, or related field preferred; executive education in strategy, innovation, or healthcare is a plus.
• Relevant certifications in marketing, analytics, or healthcare are valued; no specific licenses are required.

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus