Responsibilities

• Grow & generate demand across PBM, specialty pharmacy, and digital health with digital-first growth strategies
• Partner with sales to drive pipeline growth, conversion, and revenue impact
• Own and drive marketing’s contribution to revenue, pipeline, and customer acquisition
• Implement advanced segmentation and digital targeting across key audiences
• Optimize performance through analytics, attribution, and continuous campaign refinement
• Lead digital sales enablement with content, tools, and platforms to support conversion
• Lead unified brand and digital experience strategy reinforcing leadership in PBM transparency, clinical excellence, and innovation
• Define portfolio brand architecture balancing enterprise alignment and business unit differentiation
• Ensure consistent brand and digital execution across channels and touchpoints
• Leverage insights to inform strategy, positioning, and innovation

Requirements

• BA/BS Degree or equivalent
• plus 15 years’ related experience; 15 years of SME in respective area(s)
• 12 years supervisory experience; Supervisory experience may be substituted with 12 years of MedImpact experience plus an external leadership training program and mentorship within 12 months in new position
• Expertise leading CRM and marketing automation strategy to drive pipeline, customer engagement, and revenue growth
• Strong command of marketing analytics and data visualization to inform executive decision-making and performance management
• Deep understanding of digital marketing ecosystems, including paid media, search, and programmatic strategy
• Experience overseeing customer data strategy, including segmentation, attribution, and data platforms (CDPs)
• Familiarity with AI and advanced analytics to enhance targeting, personalization, and marketing effectiveness
• Oversight of enterprise marketing technology ecosystems and digital transformation initiatives
• Proficiency in executive reporting and presentations, including Excel and PowerPoint

Preferred

• Advanced degrees in Business, Marketing, Healthcare Administration, or related field preferred; executive education in strategy, innovation, or healthcare is a plus.
• Relevant certifications in marketing, analytics, or healthcare are valued; no specific licenses are required.

Benefits

• Medical / Dental / Vision / Wellness Programs
• Paid Time Off / Company Paid Holidays
• Incentive Compensation
• 401K with Company match
• Life and Disability Insurance
• Tuition Reimbursement
• Employee Referral Bonus