Senior Vice President, Earned Media at Golin Ketchum | New York City, NY | $180K/yr – $220K/yr

Senior Vice President, Earned Media

New York City, NY (Hybrid)

$180K/yr – $220K/yrSenior Level12+ years expFull time

Posted 3 months ago

Job Summary

Own media relations leadership with senior client partnerships, shaping strategy and delivering tier-one placements while mentoring teams and surfacing actionable media insights for campaigns.

Own media relations strategy and executive storytelling across print, online, and broadcast to drive placements
Lead and mentor Earned Media teams, codifying best practices and feedback across offices
Partner with account teams to uncover incremental opportunities and align on client storytelling and day-to-day execution

Job Description

Responsibilities

Serve as senior counsel to designated clients and account teams
Develop a consultative relationship between team members, account teams and key client contacts to include regular and proactive one-on-one interactions, and direct correspondence with teams and clients
Ability to quickly synthesize what it takes to make a story mediable and in a fast changing landscape
Have an established network of relationships and contacts across the corporate and business landscape
Secure placements in tier one outlets across print, online, broadcast and new media formats
Willingness to travel for client media engagements
Play a leadership role on the media specialty team, helping to shape the agency perspective on media relations and strategy as an agency media expert.
Play a leadership role with the Earned Media Team both in the office and virtually to reinforce the values of our team
Internally and externally increase visibility for best practices, trends, developments in media relations
Willingness to manage team members and to mentor staff across teams

Requirements

BS/BA degree in marketing, media, communications, business or related field and a minimum of twelve years of combined public relations, marketing communications, or media experience.
Demonstrated success in senior level media relations including a strategic understanding of all channels (including social media, video, and content partnerships) in relation to media mix. Ability to quickly become knowledgeable of Ketchum’s proprietary tools and apply those tools and technology to client work.
Ability to share media related insights and trends with teams and clients in order to mobilize, develop and motivate.
Strong quantitative and analytical abilities.
Proven ability to make a professional and positive impression with senior management within client organizations.
Ability to multi-task, prioritize, meet deadlines and keep manager and team effectively updated on task progress.
Excellent verbal, written, project management and presentation skills.

Benefits

Hybrid Workplace: Three days a week in the office
Robust benefits program, effective within 30 days of hire
Paid maternity/paternity leave
Family Forming Benefits
Employee Recognition Program
Generous paid time off includes vacation, wellness, and extended holiday schedule
Various development opportunities to enhance personal and professional life
Tuition reimbursement
Monthly Cell Phone & Wi-Fi reimbursement

Golin Ketchum

We are an industry-leading global public relations agency, creating change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Fiercely ambitious, fundamentally kind.

2.3K employees (505 in marketing)

golinketchum.com