Senior Value Creation Marketing Manager

USA (Remote)

$135K/yr – $176K/yrSenior Level8+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

  • Own QuidelOrtho's customer value strategy and lead the commercialization of value across key healthcare segments
  • Lead the strategy, build, and maintenance of value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
  • Lead executive-level value discussions with health systems, IDNs, government stakeholders, and key accounts
  • Identify emerging customer challenges and market opportunities and translate them into scalable value programs
  • Represent QuidelOrtho as a thought leader in healthcare value creation and diagnostic economics.
  • Lead Channel & Integrated Marketing / Product Teams to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
  • Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders.
  • Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources.
  • Build the North American QuidelOrtho customer value strategy, liaison with North America marketing and Global Business Units ensure alignment on value drivers, assumptions, and customer‑facing narratives.
  • Create pull through campaign aligned with sales leadership to ensure the adoption of value‑based thinking across marketing and commercial teams.

Requirements

  • Education: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
  • Experience: Eight or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline.
  • Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence.
  • Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making.
  • Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives.
  • Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority.
  • Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks.
  • Ability to build practical tools that commercial teams can effectively adopt and use.
  • Travel: Must be willing to travel up to 20% overnight
  • This position is not currently eligible for visa sponsorship

Preferred

  • Experience in healthcare, diagnostics, medical technology, or another regulated industry.
  • Advanced degree in Business, Health Economics, Public Health, or a related field.
  • Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels.
  • Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence.
  • Insight-driven, collaborative, influential, and execution-focused approach.

Benefits

  • medical, dental, vision, life, and disability insurance.
  • 401(k) plan
  • employee assistance program
  • Employee Stock Purchase Plan
  • paid time off (including sick time)
  • paid Holidays
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QuidelOrtho

3.0 Glassdoor

> Bringing precision and passion in everything we doQuidelOrtho stands at the forefront of testing, tracking and disease analysis of health conditions ranging from HIV and hepatitis C to flu, strep and COVID-19. For decades, our precision and accuracy have guided clinicians and lab technicians in the moments that matter most. > Continuing our legacy in diagnosticsOur portfolio serves the entire healthcare continuum: from high-volume, high-complexity hospitals and labs to point-of-care, retail and over-the-counter markets. This enables us to continue our legacy of diagnostics in an ever-changing environment where we're passionately pursuing the unknown to advance diagnostic science and care. > Raising the bar in diagnostic careRanked among the world’s largest in vitro diagnostics (IVD) providers, we’re building on more than 120 years of collective experience and innovation. We combine industry-leading expertise in immunoassay and molecular testing with a global footprint in point-of-care settings, clinical labs and transfusion medicine to advance critical diagnostic solutions at scale.> Powering a healthier future for allInspired by a spirit of service, QuidelOrtho is committed to enhancing the wellbeing of people worldwide and happy in the knowledge we are making a difference.To contact us, please visit https://www.quidelortho.com/global/en/contact-us.For career opportunities, please visit: https://careers.quidelortho.com/global/en.#QuidelOrtho #BetterTogether #PowerUpLabs #HealthierFuture #DiagnosticFrontier #AdvancingScience #TalentNetwork

Founded in 1937
3.7K employees (155 in marketing)
45% recommend to a friend
39% CEO approval

Salaries

Posted range

$135K/yr – $176K/yr

Taken straight from the job posting.

See all QuidelOrtho salaries

Marketing Team

Marketing Team Size
142 (4% of company)
Median Career Experience
18 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
75.4K
Traffic Source Mix
Search
48%
Direct
43.1%
Referral
6.6%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~3.7K

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Senior Value Creation Marketing Manager

QuidelOrtho · USA · Remote