Senior Value Creation Marketing Manager
USA (Remote)
Posted 4 days ago
Job Description
Responsibilities
- Own QuidelOrtho's customer value strategy and lead the commercialization of value across key healthcare segments
- Lead the strategy, build, and maintenance of value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
- Lead executive-level value discussions with health systems, IDNs, government stakeholders, and key accounts
- Identify emerging customer challenges and market opportunities and translate them into scalable value programs
- Represent QuidelOrtho as a thought leader in healthcare value creation and diagnostic economics.
- Lead Channel & Integrated Marketing / Product Teams to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
- Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders.
- Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources.
- Build the North American QuidelOrtho customer value strategy, liaison with North America marketing and Global Business Units ensure alignment on value drivers, assumptions, and customer‑facing narratives.
- Create pull through campaign aligned with sales leadership to ensure the adoption of value‑based thinking across marketing and commercial teams.
Requirements
- Education: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
- Experience: Eight or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline.
- Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence.
- Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making.
- Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives.
- Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority.
- Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks.
- Ability to build practical tools that commercial teams can effectively adopt and use.
- Travel: Must be willing to travel up to 20% overnight
- This position is not currently eligible for visa sponsorship
Preferred
- Experience in healthcare, diagnostics, medical technology, or another regulated industry.
- Advanced degree in Business, Health Economics, Public Health, or a related field.
- Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels.
- Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence.
- Insight-driven, collaborative, influential, and execution-focused approach.
Benefits
- medical, dental, vision, life, and disability insurance.
- 401(k) plan
- employee assistance program
- Employee Stock Purchase Plan
- paid time off (including sick time)
- paid Holidays
> Bringing precision and passion in everything we doQuidelOrtho stands at the forefront of testing, tracking and disease analysis of health conditions ranging from HIV and hepatitis C to flu, strep and COVID-19. For decades, our precision and accuracy have guided clinicians and lab technicians in the moments that matter most. > Continuing our legacy in diagnosticsOur portfolio serves the entire healthcare continuum: from high-volume, high-complexity hospitals and labs to point-of-care, retail and over-the-counter markets. This enables us to continue our legacy of diagnostics in an ever-changing environment where we're passionately pursuing the unknown to advance diagnostic science and care. > Raising the bar in diagnostic careRanked among the world’s largest in vitro diagnostics (IVD) providers, we’re building on more than 120 years of collective experience and innovation. We combine industry-leading expertise in immunoassay and molecular testing with a global footprint in point-of-care settings, clinical labs and transfusion medicine to advance critical diagnostic solutions at scale.> Powering a healthier future for allInspired by a spirit of service, QuidelOrtho is committed to enhancing the wellbeing of people worldwide and happy in the knowledge we are making a difference.To contact us, please visit https://www.quidelortho.com/global/en/contact-us.For career opportunities, please visit: https://careers.quidelortho.com/global/en.#QuidelOrtho #BetterTogether #PowerUpLabs #HealthierFuture #DiagnosticFrontier #AdvancingScience #TalentNetwork
Salaries
Posted range
$135K/yr – $176K/yr
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