Senior Supporter Engagement Officer

UK (Unknown)

£29K/yr – £33K/yrSenior Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own telephone fundraising and supporter journey ownership across the lifecycle from petition to legacy, while coordinating cross-channel engagement to lift donations and income targets.

  • Plan and optimize end-to-end supporter journeys, including petitions to legacy gifts
  • Lead in-house telephone fundraising, scripts, coaching and QA for completion of donation asks and upgrades
  • Coordinate cross-channel engagement with email, social and visuals to drive action and income

Job Description

Own telephone fundraising and supporter journey ownership across the lifecycle from petition to legacy, while coordinating cross-channel engagement to lift donations and income targets.

  • Planning and improving supporter journeys across the full supporter lifecycle, from petition signer to donor, regular giver, upgraded supporter, campaigner and legacy prospect
  • Creating clear opportunities for supporters to donate, give monthly, upgrade their support and consider leaving a gift in their Will
  • Managing AWIP’s in-house telephone fundraising team, including day-to-day coordination, performance support, coaching and quality assurance
  • Helping develop telephone fundraising plans, supporter segments, call scripts, donation asks, upgrade asks, reactivation journeys and follow-up activity
  • Supporting the telephone fundraising team to make confident, respectful and effective fundraising asks by phone
  • Working with email marketing, social media and visual media colleagues to create joined-up supporter engagement plans that drive action and income
  • Helping turn petitions, emergency appeals and investigations into supporter journeys that raise funds
  • Supporting campaigns that move supporters from one action to the next, including petitions, appeals, emergency updates, regular giving asks and legacy messaging
  • Responding directly to supporter enquiries by email, phone and other channels
  • Handling supporter complaints with professionalism, empathy and good judgement

Note: Some items from the original responsibilities are summarized to fit the main bullets limit while preserving core ownership areas.

Animal Welfare Investigations Project logo

Animal Welfare Investigations Project

We investigate animal cruelty and rescue animals globally.

Founded in 2022
London, England, GBR
5 employees (2 in marketing)

Traffic Signals

Monthly Visitors
101.7K
Traffic Source Mix
Search
17.1%
Direct
56.9%
Referral
22.9%
Social
2.3%
Paid
0.7%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
2 (40% of company)
Marketing Roles Posted (Last 30 Days)
2