Responsibilities

• Full Campaign Ownership — Brief to Results
• Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis.
• Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria — ensuring every activation has a "why" before it has a "what."
• Lead post-campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next-step recommendations.
• Retailer & KAM Challenge and Enablement
• Act as a strategic challenger and advisor to Key Account Managers and retail partners — questioning proposed activations, stress-testing mechanics, and pushing for executions that are genuinely optimised for conversion, not just visibility.
• Build and present the commercial case for eCommerce activations to retailers and internal stakeholders, articulating the benefit of each initiative with data-backed rationale.
• Bring retailers along on best practice — coaching partners on what high-performing digital shelf and on-site activations look like, and why it matters to their own metrics.
• Digital Campaign Execution
• Design and execute on-site retailer campaigns across sponsored placements, brand stores, A+ content, homepage features, promotional events (e.g. Prime Day, Black Friday), and editorial placements.

Requirements

• Significant hands-on experience managing eCommerce marketing campaigns with major retail partners (Amazon, Zalando, MediaMarkt, Fnac, Smyths, or similar Pureplay/omnichannel retailers).
• Proven track record of owning the full activation lifecycle — not just executing briefs set by others, but originating, challenging, and optimising them.
• Strong commercial acumen: comfortable building business cases, managing A&P budgets, and defending investment decisions with data.
• Confident communicator who can challenge retailers and senior internal stakeholders constructively, with credibility backed by evidence.
• Solid understanding of retail media platforms, on-site merchandising mechanics, and sponsored advertising within retailer ecosystems.
• Strong SEO and content optimisation capability across retailer platforms.
• Experience with PIM systems (e.g. Stibo), DAM platforms, SAP, or Showpad is advantageous.
• Bachelor's degree in Marketing, Business, or related discipline.

Preferred

• Fluency in English required; additional European languages (French, Spanish, Italian, German) are a plus.