Senior Strategist, Digital Communications

USA (Remote)

$89K/yr – $112K/yrSenior Level7+ years expFull time

Posted 13 days ago

Job Summary

Own and drive NILC and IJF’s digital presence by leading content creation, platform management, partnerships, and audience growth, while mentoring staff and executing data-driven campaigns across websites, email, and social channels.

  • Lead content strategy and daily publishing across websites, emails, social channels
  • Mentor staff and oversee digital campaigns and partnerships

Job Description

Responsibilities

  • Produce visual content such as content such as social media graphics, infographics, videos, and design elements for digital platforms.
  • Create, edit, and oversee NILC and IJF’s digital platforms and tactics, including websites, email programs, blogs and social media accounts, ensuring a consistent organizational voice.
  • Develop and publish content and incorporate all digital outposts and tactics (e.g., influencer partnerships, social media, email program, and digital ads, etc.) daily, and maintain content calendars.
  • Identify high-impact opportunities to increase brand visibility of NILC and IJF’s advocacy, programmatic, and movement building work, and grow digital audiences.
  • Identify and execute creative and culturally relevant distribution tactics to innovate how we use social media and other digital accounts, promote our content, and engage with our audiences.
  • Cultivate relationships with partners and social media influencers to amplify engagement with NILC and IJF’s social media and other digital content, developing & executing free and paid campaigns.
  • Manage and develop strategy and content for advocacy components of NILC and IJF’s supporter email list engagement.
  • Support the Director, Digital Communication and other Strategic Communications leaders in the development of NILC and IJF short- and long-term digital strategies that advance NILC and NILC IJF’s programs and goals and implement those strategies in NILC and IJF’s day-to-day digital communications work.
  • Collaborate with other members of the Strategic Communications team and cross-functional teams to craft and implement creative, multi-faceted digital strategies to support ongoing programmatic work, advocacy, public education, and live events, as well as media, development, and marketing campaigns. May be a part of a larger cross functional project using the MOCHA framework/methodology
  • Act as a mentor to other Communications staff, including editing work, providing guidance, and other support as needed. ?

Requirements

  • Bachelor’s degree in Political Science, Communications, Marketing, or related field, or equivalent work experience required
  • 7-10+ years of digital communications and social media experience, experience including 4+ years developing and executing digital plans and 2+ years of email campaign experience
  • Expertise in the principles of online organizing and digital best practices including metrics/analytics
  • Familiarity with multiple CRM and CMS systems and digital applications
  • Familiarity with list/database management and growth
  • Experience writing about social justice issues and how to leverage digital/social assets in campaigns
  • Experience with website management (Drupal, WordPress) and leading website redesign projects
  • Political and/or policy experience required

Preferred

  • Master’s degree in Communications, Marketing, or another relevant field
  • Experience in a nonprofit or social justice organization, particularly immigration-focused, preferred
  • Experience in online media production, especially video and graphics preferred
  • Proficiency in non-English languages spoken by Latinx, Asian, Pacific Islander, African, Caribbean, and Arab communities preferred. Fluency in more than one language desirable.
National Immigration Law Center logo

National Immigration Law Center

4.2 Glassdoor

Since 1979, the National Immigration Law Center has been dedicated to defending and advancing the rights of low-income immigrants and their family members. Over the past 30 years, NILC has earned a national reputation as a leading expert on immigration, public benefits, and employment laws affecting immigrants and refugees. Our extensive knowledge of the complex interplay between immigrants' legal status and their rights under U.S. laws is an essential resource for legal aid programs, community groups, and social service agencies across the country.

Founded in 1979
Los Angeles, California, USA
101 employees (13 in marketing)
1% recommend to a friend

Salaries

Posted range

$89K/yr – $112K/yr

Taken straight from the job posting.

See all National Immigration Law Center salaries

Marketing Team

Marketing Team Size
13 (13% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
163.3K
Monthly Google Ads Budget
$84K
Traffic Source Mix
Search
56.7%
Direct
30.9%
Referral
8.3%
Social
2.1%
Paid
0.1%

Headcount Trend

Current headcount: ~101

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Senior Strategist, Digital Communications

National Immigration Law Center · USA · Remote