Responsibilities

• Leading marketing strategy across The Private Client Group.
• Translating commercial priorities into effective go-to-market plans.
• Driving client growth, retention, expansion and intermediary development.
• Defining cluster priorities and investment decisions.
• Creating strategic briefs for specialist marketing teams.
• Partnering closely with Business Development leadership teams.
• Leading and developing the Go to Market team.
• Driving stakeholder engagement and confidence.
• Using data, insight and performance reporting to optimise activity.
• Demonstrating measurable marketing contribution to business growth.

Requirements

• Proven experience developing and delivering marketing strategies for Private Client and High Net Worth client groups.
• Ability to translate commercial objectives into targeted, growth-focused marketing plans.
• Experience leading large-scale integrated marketing programmes across multiple channels.
• Strong stakeholder management and influencing skills.
• Experience leading integrated marketing programmes.
• Strong planning and prioritisation capabilities.
• Commercially focused with a data-driven approach.
• Experience building and leading high-performing marketing teams.
• Strong understanding of modern marketing disciplines, including digital, CRM, content and brand.
• Experience supporting client development, cross-sell and relationship growth strategies.

Preferred

• Professional services, financial services or regulated sector experience.
• Experience supporting business transformation initiatives.
• Knowledge of legal services or intermediary-led markets.
• Experience operating within complex matrix environments.

Benefits

• 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
• Generous and flexible pension schemes.
• Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
• Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
• We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
• We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
• Our responsible business programmes are fundamental to who we are and our purpose. This is committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established inclusion network groups across our business to support this aim.
• Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.