Responsibilities

• Supports the execution of marketing and communications campaigns across all enterprise communications channels and platforms.
• Tracks and coordinates enterprise marketing and communications project timelines, deliverables, internal/external resources, and marketing/communications documentation.
• Supports the planning, development, and implementation of marketing operations initiatives to support marketing and communications efforts for members/prospective members, providers, and other stakeholders.
• Supports annual planning, budgeting, and vendor coordination for marketing and communications.
• Coordinates cross-functional planning efforts and ensure alignment with organizational goals, and timely completion of projects and initiatives.
• Develops dashboards and performance reports to measure campaign effectiveness, member engagement, project status, and return on investment (ROI).
• Monitors key performance indicators (KPIs) and provides insights to support continuous improvement.
• Analyzes performance data and provides actionable insights to improve engagement, ROI and overall effectiveness.
• Contributes to process improvement initiatives and knowledge sharing across the marketing and communications operations department.
• Ensures all marketing and communications materials meet CMS, state Medicaid, and HIPAA requirements.

Requirements

• At least 3 years of progressive marketing/communications/operations experience, or equivalent combination of relevant education and experience.
• Success executing integrated marketing campaigns.
• Understanding of the managed care industry and regulatory landscape.
• Proficiency in customer relationship management (CRM) systems, analytics platforms, and social media tools.
• Proficient in marketing technology platforms (e.g., Salesforce Health Cloud, Adobe Experience Manager, Tableau).
• Tactical execution and problem-solving abilities.
• Organizational skills, attention to detail, and commitment to quality.
• Project management experience/experience managing complex projects in a regulated environment.
• Ability to work cross-functionally with internal/external stakeholders in a highly matrixed organization.
• Collaborative team player with relationship-building skills.
• Effective verbal and written communication skills.
• Microsoft Office suite and applicable software programs proficiency.

Preferred

• Familiarity/experience with health care, managed care, or other regulated industries.
• Project management software experience.