Responsibilities

• Development, schedule and execute of dealer-facing communications across the Dealer support platform, newsletters, email, and other channels
• Draft, proof and coordinate messaging to ensure clarity, consistency and alignment with brand guidelines and internal stakeholders
• Maintain communication calendars, editorial strategy, track deliverables and ensure timely distribution of updates, product/promo information and event notices
• Support cross-functional alignment by collecting inputs from Sales, Marketing, Product and Education teams for inclusion in partner communications
• Support the ongoing maintenance, organization, and content management of the Dealer Support portal
• Provide recommendations for continuous improvement for sales and product tools
• Provide platform recommendations, upload resources, manage asset accuracy, update pages, and monitor platform functionality
• Conduct analytics reporting, including usage trends, content performance, and dealer behavior insights
• Partner with CXC and internal teams to log issues, track enhancements, and assist with testing or QA of new features and content updates
• Onboard new dealers by preparing resource kits, access instructions, and welcome communications. Support the creation, organization, and distribution of partner toolkits, launch materials, playbooks, and promotional calendars
• Coordinate training sessions, webinars, and educational events—including scheduling, invitations, reminders, and content uploads
• Facilitate surveys, feedback collection and data organization
• HAD Dealer Program Support including Dealer Agreements, Partner Programs and Dealer Initiatives
• Complete Management of Synchrony Financing Program for Brother machines- analyze and audit data
• Support planning, logistics, tracking, and on-site coordination for dealer events, national training sessions, and trade shows
• Manage communication timelines, event resource preparation, booth materials, and dealer outreach
• Assist with vendor coordination, shipping logistics, and cross-functional alignment to ensure successful execution
• Collect and organize post-event feedback, attendance metrics, and follow-up actions to support ROI tracking

Requirements

• Bachelor's Degree (or equivalent experience) in Marketing, Communications, Product Marketing/Management, Business, or related field
• Minimum 5 years
• Experience in Marketing or channel enablement/partner experience; Marketing communications and branding experience
• Minimum 3 years
• Experience supporting B2B or dealer driven channels, ideally in environments requiring both sales and marketing alignment; Experience coordinating events, tradeshows or dealer education programs.
• Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)
• Knowledge of Project Management tools (e.g. Workfront or similar)
• Ability to work/thrive in a fast-paced environment and meet deadlines
• Flexible approach with an ability to re-prioritize as business needs change
• Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent research skills)
• Ability to work cross-functionally across teams and foster a positive dynamic to drive projects forward; ability to build strong internal and external stakeholder relationships
• Ability to work independently
• Excellent attention to detail
• Preferred: Knowledge of sewing, crafting, and creative retail community

Preferred

• Knowledge of sewing, crafting, and creative retail community

Benefits

• health, vision, and dental insurance—all effective from day one of employment
• Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately
• educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs