Responsibilities

• Digesting a client brief and turning into an internal Hammer brief to kick off our creatives.
• Writing initial seeds and then fleshed out client facing concepts that answer client briefs to show off in-game content creatively and effectively on social.
• Develop platform-native concepts specifically for how audiences consume and interact with content across TikTok, Instagram, YouTube and other emerging platforms, with a strong understanding of current formats, trends, creator behaviors, memes, hooks, pacing and audience expectations.
• Generate a high volume and variety of creative approaches from a single brief, exploring different tones, formats, hooks and creative territories before identifying and developing the strongest concepts.
• Act as creative lead on client asks, selecting the seeds and feedbacking the concept deck before it goes to our client. Once a client has made selects, turning concepts into a beat sheet for capture to then create a shot list.
• Be able to feedback capture shotlist, and guide capture on how you are envisioning the concept is shot, the mix of gameplay vs freecam, what the important beats are to communicate the concept, etc.
• As time allows, go into Discord to give live feedback to capture, build rapport with capture artists and have a creative relationship.
• When edit is posted, feedback capture and editorial to elevate the concept and make it as clear and entertaining as possible.
• Given that live service games are a significant part of our social pipeline, a Senior Social Writer should stay up-to-date on the titles they support through actively playing the games and researching current trends, updates, modes and evolving player behaviors. This should include an understanding of the broader social ecosystem and community trends surrounding each title to help inform concepts that feel native, timely and relevant to its audience.
• A Senior Social Writer should also be sharpening their writing skills to contribute to client asks outside of social, whenever possible, to grow as a Creative Lead. This will take the form of either “entry level” trailers (shorter TRT, more straightforward concepting that shows off gameplay features, limited budgets) or recurring, longer form social content that acts as a series to show off various gameplay approaches or styles.

Requirements

• enough experience creating social content that they can slot into various social projects and develop quality creative content… regardless of familiarity with the game.