Responsibilities

• Ghostwrite, edit and publish approved social media content for assigned university leaders, preserving each leader's authentic voice while aligning content with university priorities and brand standards.
• Build strong working relationships with assigned leaders, faculty members and subject-matter experts, conducting interviews and conversations that surface ideas, perspectives and opportunities for social content.
• Identify and propose timely story opportunities through interviews, research, university news and relevant public conversations, recommending angles and formats that suit the intended audience.
• Contribute writing, editing, content planning and publishing support to the social media team's broader work across ASU News and other university accounts, including content for central ASU flagship accounts.
• Manage weekly planning, editorial calendars, scheduling and publishing for assigned leadership accounts, coordinating priorities and deadlines with the Social Media Manager.
• Monitor audience conversations across assigned accounts, recommend or execute appropriate engagement and responses and coordinate sensitive decisions and escalations with the Social Media Manager.
• Verify factual accuracy, voice, tone, timing, accessibility and brand alignment, coordinate any needed input from leaders and partners, and submit content to the Social Media Manager for approval before publication.
• Adapt content across leadership, ASU News and other university accounts, tailoring the voice, format and message to each account's audience.
• Collaborate with Presidential Communications, Media Relations, ASU News, Visual Communications and the Enterprise Brand social team on campaigns, major milestones and live-event coverage, including writing carousel copy, short video scripts and interview prompts as needed.
• Evaluate content performance and audience engagement, recommend changes to topics and formats, and test approaches that help reach relevant audiences.

Requirements

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Exceptional writing, editing and ghostwriting skills, including demonstrated ability to write authentically in another person's voice.
• Experience working directly with executives, senior leaders, public figures, clients or subject-matter experts, including handling sensitive information with discretion and incorporating feedback with diplomacy.
• Experience interviewing executives, faculty, researchers or subject-matter experts and identifying compelling ideas, quotes and narratives for digital audiences.
• Demonstrated ability to translate complex, technical or research-based information into accurate and engaging content for general audiences.
• Sound editorial judgment regarding accuracy, tone, timing, audience relevance, accessibility and reputational risk.
• Professional experience planning, publishing and evaluating social media content across multiple platforms, with evidence of using audience insights to improve content.
• Knowledge of social media accessibility practices, AP style or comparable editorial standards, and organizational brand guidelines.
• Strong organizational skills, including experience maintaining editorial calendars, managing concurrent deadlines and keeping partners informed about progress.
• Experience in higher education, journalism, a communications agency or another complex, mission-driven organization.
• Experience writing for social-first formats, including short-form video scripts, carousels or other platform-native content.