Senior Social Media Manager - Rocket Pro at Rocket Companies | Detroit, MI

Senior Social Media Manager - Rocket Pro

Detroit, MI (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Rocket Mortgage’s cross-platform social strategy and content execution to build brand presence and engage audiences around campaigns and events.

Must-have: 5+ years of experience in social media strategy across multiple platforms
Standout: Experience developing case studies and metrics-driven storytelling in mortgage/real estate contexts

Job Description

Responsibilities

Drive comprehensive social media strategy across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms, translating brand objectives into channel-specific content and engagement
Create and execute culturally relevant, on-trend content including short-form video, compelling captions, and case studies that highlight company execution and results
Own community management across all platforms, including infiltrating and participating in relevant Facebook groups to build community presence and authentic relationships
Develop and maintain a consistent content calendar that aligns organic and paid social efforts with broader marketing strategy and campaign priorities.
Lead social strategy for major events including Ignite, managing pre-promotion strategy, live event engagement, real-time audience interaction, and post-event content development
Monitor social listening tools to identify industry spikes, relevant conversations, and campaign performance; escalate insights and issues through proper channels
Report on social performance metrics and KPIs to executive-level stakeholders, translating data into strategic recommendations and demonstrating clear campaign success

Requirements

5+ years of experience in social media strategy, management, or digital content leadership with demonstrated success across multiple platforms
Bachelor's degree in marketing, communications, journalism, business, or a related field
Strong B2B experience and demonstrated ability to translate between B2B and B2C audiences; understanding of how to reach brokers, real estate agents, and builders
Experience with native social publishing and analytics tools including Facebook, Instagram, YouTube, LinkedIn, and related platforms
Working knowledge of social analytics, KPIs, and the ability to determine campaign success through data-driven insights
Proven ability to monitor audience sentiment, industry trends, and social listening tools to inform strategy and identify opportunities
Experience developing short-form video content and writing compelling, audience-specific captions and copy

Preferred

Background in mortgage, real estate, financial services, or healthcare industries; mortgage and real estate experience strongly preferred
Experience with social media management platforms such as Sprinklr or Sprout Social
Demonstrated success managing executive and/or brand social presence and engaging with industry leaders and media professionals
Experience developing case studies and metrics-driven storytelling that builds long-term relationships with partners and prospects
Ability to work across multiple time zones and demonstrate flexibility around event-based activations and live coverage
Proven experience with community engagement strategies, including participation in industry groups and real-time event activation

Benefits

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
Simply put: We’ve got your back. Check out our full list of Benefits and Perks .

Rocket Companies

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and committed to an inclusive workplace where every voice is heard.

Founded in 1985

Detroit, Michigan, USA

504 employees (36 in marketing)

rocketcompanies.com