Senior Social Media Manager at Murphy O'Brien | New York City, NY | $80K/yr – $90K/yr

Murphy O'Brien

Senior Social Media Manager

New York City, NY (On-site)

$80K/yr – $90K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and drive social strategy for luxury travel, real estate, and lifestyle brands across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms with a focus on storytelling, partnerships, and data-driven optimization.

Social Strategy & Ownership: define platform-led plans, content priorities, and calendars for multiple clients.
Content & Community: craft luxury voice, produce reels and carousels, and grow engaged audiences and advocates.
Measurement & Optimization: track performance, extract insights, and steer content decisions to lift reach and engagement.

Job Description

Responsibilities

Develop and execute social media strategies for luxury clients across platforms.
Serve as the strategic social media lead, providing insights to strengthen brand positioning.
Build and maintain social media calendars aligned with objectives, campaigns, and launches.
Identify opportunities to increase reach and community growth through storytelling.
Stay current on trends, platform updates, and best practices.
Develop compelling social media copy reflecting each client’s voice and luxury positioning.
Create engaging content concepts including reels, carousels, and stories.
Collaborate with teams to source and optimize photography and video assets.
Manage daily community engagement with timely, on-brand responses.
Track performance and provide insights to improve results.

Requirements

Must have experience with Luxury Travel, Real Estate & Lifestyle clients.
Must be located in New York.
Murphy O’Brien is seeking a full-time Senior Social Media Manager with at least five years of professional experience.

Preferred

Experience with photography, video editing, Canva, Adobe Creative Suite, or other content creation tools is a plus.
Experience working with influencers, creators, partnerships, and user-generated content is preferred.

Murphy O'Brien

Murphy O’Brien is a leading independent public relations and social media firm committed to delivering high-profile media coverage that makes a difference to our clients’ reputations and their bottom lines. Our services range from brand-defining media relations and social media campaigns to strategic partnerships, influencer programs and events. Serving industry leaders in the travel, hospitality, real estate, restaurant and lifestyle sectors, we are consistently lauded by The Los Angeles Business Journal, The Bulldog Reporter and PRNews for excellence in creativity and measurable results. Thanks to its supportive working environment and genial culture, along with generous employee benefits, Murphy O’Brien is not only one of the most successful public relations agencies of its size, but also a desirable place to work. Our team invests in the professional development of each employee, providing an environment that values mentorship and collaboration, and praises individuality and ingenuity. We hire, train and retain the best and brightest talent in the industry, and we consider every day an opportunity to celebrate our clients’ and our teammates’ success.

Founded in 1989

Beverly Hills, California, USA

56 employees (4 in marketing)

www.murphyobrien.com