Responsibilities

• Social Media Strategy & Planning - Partner with Brand & Demand leadership and agency partners to develop and evolve Sky Zone’s social strategy in alignment with broader brand, marketing, and business objectives
• Help shape annual and seasonal social plans, including channel roles, audience priorities, content strategy, and key opportunities for the brand
• Translate brand strategy, campaign priorities, and business objectives into clear social priorities and strategic direction
• Bring forward proactive recommendations on emerging platforms, evolving consumer behaviors, and opportunities to strengthen Sky Zone’s social presence and relevance
• Content Publishing & Channel Management - Manage the day-to-day publishing across Instagram, Facebook, TikTok, YouTube, and emerging social platforms
• Execute the social content calendar in partnership with Sky Zone's social agency and internal marketing team
• Coordinate publishing schedules, approvals, and asset management
• Ensure content is accurate, on-brand, and optimized for each platform
• Support the execution of seasonal campaigns, promotions, partnerships, and brand initiatives across social channels
• Community Management - Serve as the voice of Sky Zone across owned social channels by monitoring and engaging with comments, direct messages, tags, and brand mentions

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field, or equivalent experience
• 6-8 years of experience managing social media for a consumer, retail, entertainment, hospitality, lifestyle, or franchise brand
• Deep understanding of Instagram, Facebook, TikTok, YouTube, and emerging social platforms
• Experience with community management and social publishing tools such as Social, Sprout Social, etc.
• Experience creating and editing short-form social content for Instagram, TikTok, Facebook, and YouTube Shorts
• Strong understanding of mobile content creation, including composition, lighting, video editing, caption writing, and platform best practices
• Comfortable shooting and editing content using an iPhone or similar mobile device
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Strong understanding of platform trends, short-form video, creator culture, and social best practices

Benefits

• medical, dental, and vision coverage along with a 401k plan with company matching. Eligibility for 401k is based on age and tenure requirements.