Senior Social Media Buyer (Meta) at MNTN | USA

MNTN

Senior Social Media Buyer (Meta)

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive Meta Ads lead generation and pipeline impact at scale, owning strategy and execution.

Must-have: 7+ years managing Meta Ads with strong B2B lead gen signals
Standout: full-funnel optimization and cross-functional leadership in creative
Strong analytics and pixel/conversion tracking drive actionable insights

Job Description

Responsibilities

Own end-to-end management of Meta Ads campaigns, focused on qualified lead generation and pipeline impact
Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative
Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams
Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand
Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities
Improve conversion rates through better ad-to-landing page alignment and funnel optimization
Partner with analytics to ensure accurate pixel implementation, event tracking, and attribution
Scale campaigns efficiently while maintaining strict efficiency targets (CPL, CPA, pipeline contribution)
Develop and maintain a structured experimentation roadmap and share insights across teams
Stay current on Meta platform changes, betas, and best practices

Requirements

7+ years of hands-on experience managing Meta Ads (Facebook & Instagram)
Deep expertise in audience strategy, creative testing, and conversion optimization
Proven track record driving B2B lead generation (demo and/or self-serve signup motions)
Strong understanding of the role of creative in performance and ability to guide creative direction
Experience managing and scaling meaningful budgets with efficiency constraints
Strong analytical skills and comfort translating performance data into action
Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks
Ability to operate as a senior IC with full ownership of strategy and execution
Strong cross-functional collaboration skills

Nice To Have

Experience in ad tech, martech, SaaS, or performance marketing environments
Familiarity with CRM integrations (e.g., Salesforce, HubSpot) and offline conversion tracking
Experience with creative briefing and working closely with in-house or external creative teams
Exposure to incrementality testing, lift studies, or advanced measurement approaches
Working knowledge of TikTok, LinkedIn, and email, and how paid social fits into broader demand generation

Benefits

100% remote within the US
Flexible vacation policy
Annual vacation allowance for travel related expenses
Three-day weekend every month of the year
Competitive compensation
100% healthcare coverage
401k plan
Flexible Spending Account (FSA) for dependent, medical, and dental care
Access to coaching, therapy, and professional development

MNTN

3.9 Glassdoor

MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

Founded in 2018

Austin, Texas, USA

791 employees (69 in marketing)

mountain.com

76% recommend to a friend

77% CEO approval