Responsibilities

• Concept and design social-first creative for campaigns, product launches, and always-on storytelling - inclusive of static, animated and motion
• Maintain a unique visual language that’s channel-right for Instagram, a separate one for TikTok, and other social channels deemed key for the brand
• Own master social design resources and guidelines, serving as the global point of contact for design consistency and visual standards
• Ensure all social content reflects Origins’ key storytelling pillars with a consistent aesthetic approach
• Create a unique system for scientific storytelling for Origins product innovation
• Work in close partnership with the Video Content Creator on the Social Media team to ensure that static assets align with motion
• Work with broader Design team and photographers to execute large campaign and always-on content and ensure it will work for social media needs
• Balance creative direction with performance-driven needs for each channel – leveraging data and insights where possible
• Take an active role on the Origins social media team, working closely with peers to ideate and create a content strategy & calendar
• Work closely with external content creators when needed - on storyboards, content capture, and graphic treatments